HOW TO UNLIKE “LIKES”
HOW TO UNLIKE “LIKES” |
Similarly, it would be easy for social media apps to be built with optional “stopping cues” to help us control our consumption. An app could give you the choice to see posts only from the last hour or a day or to set a limit for how much time you want to spend looking at your feed. But providing options like this might reduce “ engagement.”
So instead, the feeds are deliberately designed to be endless. And even though we know that we will never “finish” our feeds, we keep scrolling, in pursuit of the dopamine hits that we get from every new post.
Thanks for reading, As Always,
ANKURJIT KALITA
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