Art of Thinking Clearly
01. Survivor ship Bias - Why you should visit cemeteries
Triumph is more visible than failure. You systematically overestimate your chances of succeeding.
Guard against it - visit the graves of once-promising projects, investments, and careers. It’s a sad walk that clears your mind.
02. The Swimmer’s Body Illusion - Does Harvard
make you smarter?
Professional swimmers don’t have perfect bodies because they train extensively.
They are good swimmers because of their physiques.
How their bodies are designed is a factor for selection and not a result of their activities.
Female bodies advertise cosmetics and, thus,
too many female consumers believe that these products make you beautiful. It is beautiful women that are candidates for cosmetic advertising.
So before you take the plunge, look in the mirror and be honest about what you see.
03. Clustering Illusion - Why you see shapes in the clouds
The human brain seeks patterns and rules.
It takes it a step further - if it finds no familiar patterns, it simply invents one.
When it comes to pattern recognition, we are oversensitive.
Regain your scepticism.
If you think you have discovered a pattern, first consider it a pure chance.
If you see Jesus in your pancakes ask yourself, “If he really wants to reveal himself, why doesn’t he do it on CNN?”
04. Social Proof - If 50 million people say something foolish, is it still foolish?
In the middle of a concert, someone claps - suddenly the whole room joins you.
Social proof is the evil behind bubbles and the stock market panic.
A product is not better because is sells more.
05. Sunk Cost Fallacy - Why you should forget the past
Having paid for a movie is not a reason to stay through a bad one.
“We have invested so much money in it. If we stop now it will all have been for nothing.”--the investment as a reason to carry on.
The more you invest, the greater the sunk cost.
This irrational behaviour is driven by a need for consistency.
Consistency signifies credibility.
Rational decision-making requires you forget about costs incurred to date, no matter how much you have invested.
Only your assessment of the future costs and benefits matter.
06. Reciprocity - Don’t accept free drinks NGOs and philanthropy - first give, and then take.
People have extreme difficulty being in another’s debt.
Reciprocity - a very useful survival strategy; a form of risk management.
Without it, humanity and countless species of animals would be long extinct.
The ugly side of reciprocity - revenge and retaliation.
How many dinner parties have been endured in the name of reciprocity?
07. Confirmation Bias Part One - Beware of the
special case
Facts do not exist because they are ignored.
What the human being is best at is interpreting all new information so that their prior conclusions remain intact.
08. Confirmation Bias Part Two - Murder your
darlings
Whether you go through life believing that “people are inherently good,” or “people are inherently bad,” you will find daily proof to
support your case.
Religious and philosophical beliefs are an excellent breeding ground for the confirmation bias.
The Internet is particularly fertile ground for the confirmation bias. To stay informed, we browse news sites and blogs, forgetting that
our favoured pages mirror our existing values.
Write down your beliefs - look for disconfirming evidence.
Axing beliefs that feel like old friends is hard work but imperative.
09. Authority Bias - Don’t bow to authority The Bible - you disobey a great authority, you get ejected from paradise.
Authorities pose two main problems to clear thinking.
Their track records are sobering - no one predicted the timing of the 2008 financial crisis, let alone how it would play out.
Airlines have learned the dangers of authority bias.
Especially at risk - organizations with domineering heads.
Lesser opinions are kept to themselves.
When you are about to decide, think of what authority figure might be exerting an influence on your reasoning.
When you encounter authority in the flesh - challenge.
Triumph is more visible than failure. You systematically overestimate your chances of succeeding.
Guard against it - visit the graves of once-promising projects, investments, and careers. It’s a sad walk that clears your mind.
02. The Swimmer’s Body Illusion - Does Harvard
make you smarter?
Professional swimmers don’t have perfect bodies because they train extensively.
They are good swimmers because of their physiques.
How their bodies are designed is a factor for selection and not a result of their activities.
Female bodies advertise cosmetics and, thus,
too many female consumers believe that these products make you beautiful. It is beautiful women that are candidates for cosmetic advertising.
So before you take the plunge, look in the mirror and be honest about what you see.
03. Clustering Illusion - Why you see shapes in the clouds
The human brain seeks patterns and rules.
It takes it a step further - if it finds no familiar patterns, it simply invents one.
When it comes to pattern recognition, we are oversensitive.
Regain your scepticism.
If you think you have discovered a pattern, first consider it a pure chance.
If you see Jesus in your pancakes ask yourself, “If he really wants to reveal himself, why doesn’t he do it on CNN?”
04. Social Proof - If 50 million people say something foolish, is it still foolish?
In the middle of a concert, someone claps - suddenly the whole room joins you.
Social proof is the evil behind bubbles and the stock market panic.
A product is not better because is sells more.
05. Sunk Cost Fallacy - Why you should forget the past
Having paid for a movie is not a reason to stay through a bad one.
“We have invested so much money in it. If we stop now it will all have been for nothing.”--the investment as a reason to carry on.
The more you invest, the greater the sunk cost.
This irrational behaviour is driven by a need for consistency.
Consistency signifies credibility.
Rational decision-making requires you forget about costs incurred to date, no matter how much you have invested.
Only your assessment of the future costs and benefits matter.
06. Reciprocity - Don’t accept free drinks NGOs and philanthropy - first give, and then take.
People have extreme difficulty being in another’s debt.
Reciprocity - a very useful survival strategy; a form of risk management.
Without it, humanity and countless species of animals would be long extinct.
The ugly side of reciprocity - revenge and retaliation.
How many dinner parties have been endured in the name of reciprocity?
07. Confirmation Bias Part One - Beware of the
special case
Facts do not exist because they are ignored.
What the human being is best at is interpreting all new information so that their prior conclusions remain intact.
08. Confirmation Bias Part Two - Murder your
darlings
Whether you go through life believing that “people are inherently good,” or “people are inherently bad,” you will find daily proof to
support your case.
Religious and philosophical beliefs are an excellent breeding ground for the confirmation bias.
The Internet is particularly fertile ground for the confirmation bias. To stay informed, we browse news sites and blogs, forgetting that
our favoured pages mirror our existing values.
Write down your beliefs - look for disconfirming evidence.
Axing beliefs that feel like old friends is hard work but imperative.
09. Authority Bias - Don’t bow to authority The Bible - you disobey a great authority, you get ejected from paradise.
Authorities pose two main problems to clear thinking.
Their track records are sobering - no one predicted the timing of the 2008 financial crisis, let alone how it would play out.
Airlines have learned the dangers of authority bias.
Especially at risk - organizations with domineering heads.
Lesser opinions are kept to themselves.
When you are about to decide, think of what authority figure might be exerting an influence on your reasoning.
When you encounter authority in the flesh - challenge.
Thanks for reading, As Always,
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